Car Care Council launches new industry tool box

Just in time for National Car Care Month, the Car Care Council has launched a new Industry Tool Box for aftermarket companies and organizations to find everything they need to participate in the “Be Car Care Aware” consumer education campaign. The tool box is featured on the Car Care Council’s website at www.carcare.org/industry-tool-box/.

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“The new industry tool box serves as a one-stop-shop for ideas, tools and resources to help aftermarket businesses reach out to new and existing customers,” said Rich White, executive director, Car Care Council. “Whether it’s something as simple as handing out Car Care Guides or more elaborate like conducting a community car care event during National Car Care Month in April or Fall Car Care Month in October, the tool box walks aftermarket professionals through the many different ways that they can get involved in the campaign to grow their business and connect with the community.”

The new tool box is organized into several tool box ‘”drawer” categories to help shops, stores, and other aftermarket businesses easily participate. Tool box drawers are labeled: Get Started, Participate in Car Care Months, Host an Event, Promotional Materials, Communicate with Your Customers, The Car Care Guide, Tune Up Your Website, Car Care Clips, Latest News and Resources.

“There is no better time than now to get involved with the ongoing consumer education campaign to help motorists understand the benefits of proper vehicle maintenance and how it can help them save money in the long run,” said White. “The new tool box makes it easy to get on board.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a free copy of the council’s Car Care Guide or for more information, visit www.carcare.org. 

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