Motorcraft integrates R.O. Writer into eCounter

Jan. 1, 2020
Motorcraft has announced the addition of R.O. Writer Shop Management Software compatibility to eCounter, its aftermarket eCommerce engine.

Motorcraft® has announced the addition of R.O. Writer® Shop Management Software compatibility to eCounter, its aftermarket eCommerce engine. This will make the system more robust than ever for Ford Authorized Distributors (FADs) and independent repair facilities.

Like this article? Sign up for our enews blasts here.

Lori Dunn, Motorcraft national marketing manager, explained the enhancement offers a major advantage in terms of the ease with which customers will be able to update their R.O. Writer Smart eCat™ catalog configuration for fast, accurate results. Built on DST TurboParts™ technology, eCounter is a bolt-on custom solution that is already compatible with the computer systems and software our distributors are running.

This latest solution offers a number of useful benefits. According to Dunn, “Linking to eCounter directly from within the R.O. Writer Shop Management System will make it possible for shops using Epicor data to connect to our eCommerce engine quickly from repair orders, allowing them to interact with the Electronic Catalog, Buyer’s Guide and Interchange to perform stock checks and order parts at their specific pricing from parts distributors who also use our eCommerce engine."

For those searching for parts for all makes, Dunn says, “We have made it possible for customers whose parts distributors are also compatible with eCounter to further automate their businesses by offering advanced eCommerce functionality whether they handle fewer than 10 work orders a day or more than a hundred."

The fact that both eCounter and R.O. Writer are built around industry-leading data from Epicor (formerly Activant) is great news, according to Stan Gowisnock, president and CEO of DST. He says, “The fact that product orders will seamlessly transfer onto customer repair orders will enhance shop operations by helping to reduce costs and improve accuracy.”

Independent repair facilities that would like access to eCounter should contact their Ford Authorized Distributor.

Have articles like this sent to you weekly by signing up for our enews blasts here.

About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...
The Autel IA700 is a state-of-the-art and versatile wheel alignment pre-check and ADAS calibration system engineered for both in-shop and mobile applications...
Originally published by Modern Tire Dealer on Sep 4, 2024 | Written by Mike MangesTire dealers who aren't offering advanced driver assistance system (ADAS)
In this edition of Ask the Expert, Autel’s Stewart Peregrine and Eric Sponhaltz share valuable insights to help shops prepare for ADAS service, ensuring compliance, profitability...