The
Snap-on Masters of Metal Tour™ is off to its annual start as
it showcases the latest and greatest Snap-on® tools and
equipment to throngs of Snap-on nation members in venues coast-
to-coast.
“The Snap-on Masters of Metal Tour has been a resounding success
as we have seen many events drawing long lines of Snap-on customers
waiting to tour the interactive trailer,” says Yvette Morrison,
vice president of marketing, Snap-on Tools Group. “Adding
hands-on features to the tour has taken an already impressive
event to another level.”
Featuring customized mobile units full of the latest and
greatest Snap-on tool offerings, the Snap-on Masters of
Metal Tour is an interactive tour that celebrates automotive
service technicians as the “masters of their trade.” The Snap-
on Masters of Metal Tour provides these “masters” a hands-on
experience with the newest and most exciting products Snap-on
has to offer.
The highlight of the tour is the Snap-on mobile units featuring
state-of-the-art touch screen technology that lets Snap-on
customers interact with engineering and design of the product.
This allows visitors to see firsthand how Snap-on tools are
created and manufactured. There are also multiple displays that
provide hands-on activities to see how various Snap-on tools
work. This event also provides individuals with the opportunity
to connect with Snap-on representatives and learn about the
tools and equipment that can help improve their productivity and
efficiency.
“The Snap-on Masters of Metal Tour has become a tremendous asset
in helping show our customers how Snap-on provides the most
valued productivity solutions in the world,” said Morrison. “We
encourage our customers, and potential customers, to check out
the tour in a city near them. We know they won’t be
disappointed.”
The Snap-on Masters of Metal Tour is open to the public and is
scheduled to stop at over 85 locations across theUnited States
and Canada in 2012.
