'Ballistic' BJ Baldwin joins Toyo; LeDuc's sponsorship extended

Jan. 1, 2020
No longer racing for Team General Tire, "Ballistic" BJ Baldwin is now the newest member of Team Toyo Off-Road, and Kyle LeDuc has been re-signed through 2014.
No longer racing for Team General Tire, "Ballistic" BJ Baldwin is now the newest member of Team Toyo Off-Road, and Kyle LeDuc has been re-signed through 2014.

“We needed a tire company that can meet our needs as a race team and withstand my abuse as a driver,” says Baldwin.

“After weeks of testing the Trophy Truck with several different off-road tires, I came to the conclusion that the Toyo Open Country M/T-R had the competitive advantage,” he reports.

“The Open Country M/T-R simply performed better in all areas,” Baldwin asserts. “I am very excited about my new relationship with Toyo Tires and look forward to celebrating many victories together.”

“BJ is an accomplished off-road racer and we are confident our tires will bring him even more success” says Amy Coleman, senior marketing director. “For 2012, Toyo Tires is now represented by two of the most prolific drivers in off-road racing; Robby Gordon and BJ Baldwin. Our expectations are higher than ever for Team Toyo to score big wins in desert racing.”

Gordon’s victories include winning the 2006 Baja 1000 followed by the 2009 SCORE (Southern California Off-Road Enthusiasts) International Overall Point Championship and the 2009 SCORE Trophy Truck Championship.

Considered one of the fiercest competitors in off-road racing, according to Coleman, Baldwin is signed through 2014. His 800- horsepower Chevy Silverado Trophy Truck – known as “Fedor” – will carry the Toyo name during major SCORE International and Best In The Desert off-road races.

Baldwin is a 15-year veteran of off-road racing and is a former 2006 and 2008 SCORE- International Trophy Truck Champion. He also won the Best In The Desert Trophy Truck Championship back-to-back in 2010 and 2011.

In addition to representing Toyo during races, Baldwin will also promote the company through personal appearances and other marketing efforts.

The company will continue to sponsor Kyle LeDuc in the Pro 4 Unlimited class of the Lucas Oil Off-Road Racing Series. His 900- horsepower Ford F-150 truck will also be running on the M/T-R tires.

Last year LeDuc finished second overall in the Pro 4 Unlimited class championship, winning six races and capturing eight top qualifying spots.

LeDuc has a long history with the tire maker, beginning his association in 2005. He has scored numerous race wins throughout the years, including clinching the Borg Warner Cup in 2009. The three-year contract extension takes LeDuc through the 2014 season.

“I have built a solid past and now a future with Toyo Tires,” says LeDuc. “It is huge to be with a sponsor in this sport for so long. They have a great program and want to win the Pro 4 Unlimited championship as much as I do.”

“Kyle LeDuc is a great ambassador for the Toyo Tires brand,” says Stan Chen, manager of events and motorsports. “He has the drive it takes to win races and championships, and we are certain we will see both Kyle and the Toyo Tires name on the winner’s podium for many races to come.”

For more information, visit www.toyotires.com.

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