Yokohama has planted 300 more tree seedlings at
its U.S. headquarters, continuing its “Forever
Forest” program that aims to sow more than 500,000
trees worldwide by 2017.
This second phase of planting in Fullerton, Calif.
followed the inaugural event held in December of
last year when the company planted more than 500
seedlings.
A variety of trees indigenous to the area were
selected. They include sugar bush, California
holly and five species of oak trees consisting of
coast live oak, canyon live oak, Engelmann oak,
scrub oak and lakeside lilac.
When mature the trees can absorb up to 48 pounds
of carbon dioxide per year. Carbon dioxide traps
heat from leaving the atmosphere, thus
contributing to global warming.
The Forever Forest campaign is held under the
direction of ecologist Dr. Akira Miyawaki, who is
recognized for his successful reforestation
activities around the world.
Under his guidance, parent-firm Yokohama Rubber
Co., Ltd. is on course to plant its goal of
500,000 trees over a 10-year period at the firm’s
17 locations around the globe. More than 200,000
trees have been planted so far.
“I am pleased to advance Yokohama’s environmental
efforts in the United States,” says Yasushi
Tanaka, president and CEO. “Yokohama has made a
major commitment to protecting earth and the
results of the Forever Forest program will be a
symbol of that commitment for many years to
come.”
In its fifth year, the project is thriving with
planting having taken place in countries that
include Japan, the Philippines, China, Vietnam,
Thailand and the U.S., according to Tanaka.
Domestic planting events have been held at the
plant in Salem, Va. and at the Fullerton
headquarters location, which is the tire maker’s
only non-production facility to host the
program.
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