Yokohama continues environmentally based tree planting program

Jan. 1, 2020
Yokohama has planted 300 more tree seedlings at its U.S. headquarters, continuing its ?Forever Forest? program that aims to sow more than 500,000 trees worldwide by 2017.
Yokohama has planted 300 more tree seedlings at its U.S. headquarters, continuing its “Forever Forest” program that aims to sow more than 500,000 trees worldwide by 2017.

This second phase of planting in Fullerton, Calif. followed the inaugural event held in December of last year when the company planted more than 500 seedlings.

A variety of trees indigenous to the area were selected. They include sugar bush, California holly and five species of oak trees consisting of coast live oak, canyon live oak, Engelmann oak, scrub oak and lakeside lilac.

When mature the trees can absorb up to 48 pounds of carbon dioxide per year. Carbon dioxide traps heat from leaving the atmosphere, thus contributing to global warming.

The Forever Forest campaign is held under the direction of ecologist Dr. Akira Miyawaki, who is recognized for his successful reforestation activities around the world.

Under his guidance, parent-firm Yokohama Rubber Co., Ltd. is on course to plant its goal of 500,000 trees over a 10-year period at the firm’s 17 locations around the globe. More than 200,000 trees have been planted so far.

“I am pleased to advance Yokohama’s environmental efforts in the United States,” says Yasushi Tanaka, president and CEO. “Yokohama has made a major commitment to protecting earth and the results of the Forever Forest program will be a symbol of that commitment for many years to come.”

In its fifth year, the project is thriving with planting having taken place in countries that include Japan, the Philippines, China, Vietnam, Thailand and the U.S., according to Tanaka.

Domestic planting events have been held at the plant in Salem, Va. and at the Fullerton headquarters location, which is the tire maker’s only non-production facility to host the program.

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