New Nitto tire line offers reduced rolling resistance technology

Jan. 1, 2020
Nitto is rolling out a new NT850+ luxury high performance line of tires.
Nitto is rolling out a new NT850+ luxury high performance line of tires.

Rolling resistance is reduced by 11 percent when compared to the NT850 predecessor.

“With the rise in gas prices, low rolling resistance technology is more important than ever, and Nitto is going the extra mile to ensure that the NT850+ is as resource-efficient as possible,” says national sales manager Koji Watanabe. “We’re excited to offer this new line with reduced rolling resistance, which is an additional upgrade, to drivers everywhere.”

The NT850+ line will include 10 additional sizes in 17, 18, 19 and 20-inch rim diameters, while continuing the sizes offered with the NT850. It is ideal for drivers of compact, compact utility, mid-size and full-size luxury vehicles, according to Watanabe.

The NT850+ CUV edition maintains the “CUV” name on the sidewall, indicating its suitability for usage on crossover utility vehicles. It is offered in H, V, and W-speed ratings and has a Uniform Tire Quality Grade of 500 for treadwear.

The NT850 line was Nitto’s first luxury touring tires. They were developed through a partnership between Nitto and American Tire Distributors, Inc. (ATD). Building on that relationship, ATD will be the exclusive reseller for the NT850+ through its independent dealer channel. It is backed by: a 50,000-mile limited treadwear warranty and a 30-day trial period.

The new line is produced using the company’s advanced manufacturing process, which creates a more uniform tire that reduces vibration and provides a smoother ride, says Watanabe. For noise reduction, it features Quiet Serration technology that breaks up the repetitive sound waves that are audible on tires.

To deliver all-weather performance, engineers designed the tread with deep circumferential grooves that channel water away, and the silica compound helps to maintain the traction during winter-like temperatures, Watanabe says. Dry pavement performance is achieved via large tread blocks and a continuous rib that increases tread stiffness while an asymmetrical tread pattern assists with the tire’s cornering.

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