To further push tire dealer sales of the tire, Toyo is expanding its current $100 rebate offer for the Proxes R1R to all consumers. The rebate had originally been offered to members of NASA, SCCA and Redline Time Attack. The consumer campaign is valid on purchases made by October 31.
“Drivers throughout the racing community are finding themselves atop the podium with a set of our Proxes R1R tires on their car,” says Steve Hutchinson, senior director of marketing. “These expanded marketing efforts will encourage even more drivers to take the Proxes R1R for a lap and experience the winning-performance of Toyo,” he explains.
The Proxes R1R is a 140 UTQG-rated extreme performance tire, which is ideal for the street touring category of SCCA autocross, street classes at time attacks, drifting, track days and aggressive street driving, according to Hutchinson. Already in 2008, the tire has chalked up wins at SCCA Solo National Tour events including two by STS class points-leader Andy Hollis in Fort Worth, Texas.
In 2007, the tire won both the Formula Drift and D1 drifting championships.
Hutchinson says the tire’s “dynamic arrowhead tread pattern delivers excellent water drainage and wet performance. Its wide footprint delivers maximum dry weather traction and an aggressive appearance for the enthusiast driver. Further attributes include a rapid steering response and high-speed stability.”
For more information and to provide customer access to the rebate form, visit www.toyo.com.
