The Automotive Service Association (ASA) has launched a new education and training initiative, "Keep Educating Yourself and Staff" (KEYS). Through an ongoing series of regional training events, ASA says the KEYS program will deliver quality management education and technical training to automotive service professionals.
The three-day KEYS events will offer three technical sessions taught by nationally known instructors. The events also will contain four management seminars, allowing attendees to receive credits toward the Accredited Automotive Manager (AAM) designation offered through the Automotive Management Institute (AMI). Designed to be convenient for attendees, the KEYS event format will include weekend sessions beginning on Friday afternoons and concluding midday Sunday.
"Today, shop owners and their employees are constantly challenged to succeed in an ever-changing business environment and to stay current with the advancements of automotive technology," said Bill Haas, AAM, ASA's vice president of education and training. "The delivery of management education and technical training through the KEYS program will afford automotive professionals more opportunities to further their education. KEYS will offer automotive professionals solutions to the many challenges they face each day."
The ongoing KEYS program will be delivered at various venues throughout the United States. Both members and non-members are eligible to register for KEYS events. For more information, visit www.asashop.org/keys or call (800) 272-7467, ext. 246.
