Hankook is now an original equipment tire supplier for the new BMW 3-Series.
The best-selling model by the premium car manufacturer will be factory fitted with ultra-high performance Ventus S1 evo² tires. Initially, the size 205/60 R 16 W will be used as standard on the BMW 3 series versions 316d to 320d and 316i to 320i ex works.
Following on from the Mini and the 1-Series, the new 3-Series is the third model by BMW to be fitted with Hankook’s tires – another important milestone on the global expansion course set by the tire manufacturer in the premium segment, according to Hyun Shick Cho, president and chief marketing officer
“Supplying oiginal equipment for one of the best-selling, key models in the BMW range is proof of trust and motivation”, says Cho.
“We are pleased about the further intensified cooperation with BMW. With our new high-end product Ventus S1 evo² we have developed a tire that convinced the critical BMW engineers with regard to driving dynamics and comfort as well as wet grip and rolling resistance during the intensive selection process,” he adds.
“The new BMW 3-Series is one of the few vehicles to master the balancing act between sporty driving dynamics and relaxed long-distance driving comfort, and at the same time it is a pioneer in terms of energy efficiency,” says Stefan Fischer, head of Hankook’s European Technology Centre (ETC).
He notes that “we consistently applied Kontrol Technology to develop a modern high performance tire which plays in the top league in terms of driving dynamics, safety and environmental considerations.”
For more information, visit www.hankooktire.com.
