American Honda Motor Co. launched a new consumer-oriented collision repair brochure. The tri-fold brochure is designed to be used by body shop estimators and managers when talking to consumers about collision repairs. It defines the difference between OE replacement parts and alternative parts, and touches on consumer rights.

The brochures come packaged in bundles of 25 with a convenient counter stand. A Honda version (PN Y0769) and an Acura version (PN E2438) are available free of charge to any body shop by calling Helm Distribution at 800-782-4356. A sample package has already been shipped to 2,300 select US collision shops.