BASF sponsors 50th anniversary Ridler’s Ball at 2013 Detroit Autorama

BASF will be a Bronze sponsor of the annual Ridler’s Ball at the 2013 Detroit Autorama on Friday, March 8, at Cobo Center in Detroit.
BASF will be a Bronze sponsor of the annual Ridler’s Ball at the 2013 Detroit Autorama on Friday, March 8, at Cobo Center in Detroit.

This year, the Ridler’s Ball will celebrate the 50th anniversary of the Ridler Award, one of the custom car industry’s biggest awards. The latest Circle of Champions honorees will be inducted, including Chip Foose of Foose Design. In addition, the Pirelli “Great 8” Ridler Award finalists for 2013 will be announced and past winners will be recognized.

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“BASF has been a supporter of the Detroit Autorama for many years and we are looking forward to helping honor Chip Foose,” stated Vitor Margaronis, Marketing Director of the North American Coatings Solutions Business at BASF. “Chip is one of the best known car designers and builders in the world, and BASF is very pleased he is an ambassador for our Glasurit® brand.”

BASF, a leader in the latest waterborne and custom color technology, has had paint from its Glasurit 90-line featured on six of the past 11 Ridler Award winners, including last year’s winning 1955 Ford Thunderbird. Designed by Jonathon Peace and built by Torq’d Design Lab and Greening Auto Company, the award winning car featured Glasurit 90-Line Brilliant Red.

Held annually in March, the Detroit Autorama is the largest indoor custom car show in the United States. The Ridler Award is named after Don Ridler, who started promoting Autorama in the 1950s.The Ridler Award is presented to the ”best” new creations since 1964, as determined by a panel of judges. Cars must be shown for the first time at the event to be eligible for the award. For more information, please visit: www.basfrefinish.com.

Glasurit is a registered trademark of BASF SE

About the Coatings Division

In the Coatings Division, BASF develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2012 the Coatings Division of the BASF Group achieved global sales of nearly 3,0 billion Euros. The internet address is www.basf-coatings.com. You can download a copy of BASF customer magazine Coatings Partner from www.coatingspartner.com

About BASF’s automotive solutions

The automotive industry is one of BASF’s key customer industries, accounting for up to 15 percent of the Group’s total sales. As the world’s leading automotive supplier in the chemical industry, BASF is recognized as a reliable and competent partner by carmakers, suppliers, and the after-sales market. With a strong presence in Europe, Africa, North and South America, as well as in Asia, BASF has a global industry network. It supplies and develops functional materials and solutions that contribute to the vehicles of today and of the future. From engineering plastics, polyurethane and specialty foams, coatings and fuel additives to catalysts, battery materials, pigments, synthetic lubricants, coolants, brake fluids and chemicals for leather and textiles, BASF supplies a broad range of products for use in the automotive industry. Sales to the automotive industry in 2012 were €9.5 billion. Further information on BASF’s automotive solutions is available on the Internet at www.basf.com/group/chemistry-in-daily-life/mobility.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,900 employees in North America, and had sales of $18.7 billion in 2012. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of €78.7 billion in 2012 and had more than 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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