Karen Broccardo has joined the BASF Automotive Refinish Business group as distribution services manager. She will be located in Southfield, Mich.Like this article? Sign up to receive our weekly news blasts here.

According to Chuck Soeder, Vice President, Automotive Refinish and Industrial Coatings Solutions, Broccardo will be responsible for sales forecasting, sales compensation administration, ColorSource Distribution administration, Customer Relationship Management Tools, and sales history and data administration.

Prior to joining BASF, she was the Sales Operations Specialist for Ricardo in Van Buren Township, MI where she was responsible for all sales forecasting in the U.S. and was part of the global SAP implementation team.

Broccardo has a bachelor’s degree in Business Administration from Western Michigan University, Kalamazoo, MI.

Further information on BASF is available on the Internet at www.basf.com.