A little more than a month ago Keenan Auto Body introduced its new jingle contest offering cash prizes to the winner and runner up of their Facebook community of almost 2,400. The company has received 14 legitimate entries.
Like this article? Sign up to receive our weekly news blasts here.To boost awareness of the campaign, Keenan president Michael LeVasseur and marketing director Craig Camacho spent some time at the 94.1 WIP studios in Philadelphia and recorded a promotional commercial.
"We had a blast," said Camacho. "We had a script going in but made a few changes to lighten it up and came up with something that people are telling us is really good. Mike had the hard part having to remember the majority of the 60-second spot and I just had to sing like a fool, which isn't out of the ordinary for me."
Keenan is running its spot on two of Philadelphia's largest media outlets.
"Our hope is that it will reach a broader audience and spark more entries," said LeVasseur. "We have added a third-place position called the fan favorite whereas the panel of judges will determine the first and second place winners the fans themselves will choose the entries and the one with the most votes will win third prize of a $300 gift certificate to any one of Keenan's 11 locations."
The 60-second jingle promo spot can be viewed here.
Keenan Auto Body owns and operates 11 collision repair centers throughout Philadelphia, Delaware, Chester, Montgomery counties, and New Castle County in Middletown Del.
For more information visit www.KeenanAutoBody.com or contact Camacho at 610-587-3187 or [email protected] .
