To celebrate the can-do ingenuity of do-it-yourself auto repair technicians, Zara’s Collision Center is holding a Don’t Quit Your Day Job promotional contest throughout July.
“We’re continually in awe of the effort people put into the temporary fixes of their damaged vehicles,” says Brad Zara, owner of Zara’s Collision Center in Springfield, Ill. “When the vehicle gets to us, we first ‘unfix’ the customer’s fix and then do the repair as it should be done. From what we see, I’m confident there will always be a market for duct tape.”
The contest is open to anyone who has a do-it-yourself vehicle repair job of which he or she is particularly proud. A digital photo of the vehicle may be submitted through Zara’s Web site, www.zarascollision.com. Billboards, print, radio, online, and social media such as Facebook and Twitter will be used for the promotion.
Online voting is open to the public to select its favorite do-it-yourself repair. Visit the same Web site to participate. The contest winner receives $500 cash.
“We believe everybody will have a good time poking fun at do-it-yourself repairs we’ve probably all attempted at some point,” Zara says. “Of course, the main issue is that improper repairs pose a safety concern. Professional repairs using the right parts are essential to keep all of us safe on the road.”
Zara’s Collision Center is a full-service collision repair center in its 23rd year of business. Zara’s is known for the long-term service of its staff and its I-CAR-trained and ASE-certified technicians. So far in 2009, Zara’s customer satisfaction rating is 99.2 percent, according to the CSI Complete survey firm.
