The Google network, YouTube, Facebook and Instagram, among others, are being used for this purpose. The campaign will be centrally run and paid for from Germany. LIQUI MOLY customers will not only benefit from the advertising effect, but can also get involved in the campaign themselves to increase the impact. Postponing or even canceling the campaign, which had been planned for some time, in response to the corona crisis was out of the question for LIQUI MOLY. “Especially in times like these, it is important to show the flag,” says LIQUI MOLY Managing Director Ernst Prost. “We will go out into the world and promote oils and additives made in Germany.” In 2018, LIQUI MOLY conducted a worldwide digital advertising campaign for the first time, reaching over one billion contacts. The experience gained at that time is being incorporated into the current campaign.About LIQUI MOLY With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company sells its products in more than 150 countries and generated € 569 million in sales in 2019.