TechForce launches "Grab the Wheel" campaign

Sept. 1, 2023
The campaign is an effort from the TechForce Foundation to help future technicians find education and a career that fits.

As a way to honor the dedication of workers, TechForce Foundation will be initiating the "Grab the Wheel" campaign, an effort to help young people find a technical education and career that fits. 

The main objective of this campaign, according to the foundation, is to inspire the next generation of technicians, focusing on students aged 13 to 24. 

The campaign will launch on Labor Day, with the ambition to welcome one million new entry-level technicians over the next five years to meet the workforce demand. 

"It's about helping them connect their unique strengths and passions to meaningful work that makes them happy and fulfilled," said Jennifer Maher, CEO of TechForce Foundation. "GenZ's motto is 'you be you,' and we agree. If you don't want to sit at a desk for the rest of your life, sign up for four more years of academia, or just love engines and making things work, you can go further... with a tech career."

TechForce Foundation has called on everyone to help amplify the message on Labor Day by using social media channels to like, comment, or share "Grab the Wheel" content. 

To learn more about the "Grab the Wheel" campaign or to donate to TechForce’s charitable mission, please visit TechForce.org.

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