Assured Performance Launches Tool for Marketing OEM Certifications to Consumers
eLOBBY is a proprietary and exclusive internet-based multi-media delivery system that electronically displays shop-specific commercial messaging, official certification signage, and automaker-branded consumer education videos directly to consumers eLOBBY will allow shops to deliver highly credible “OEM Certified Repair Provider” messaging, select signage, and shop-specific advertising to consumers as they arrive to a shop’s lobby.
Advantego and Assured Performance developed eLOBBY to help shops reinforce their branding and leverage their OEM certifications to build consumer trust. The eLOBBY system is easily customizable and delivers multimedia content via TV monitors, counter displays and digital picture frames to enhance customer’s on-site experience.
"eLOBBY is like the old waiting room video on steroids. Now, our shops have a turnkey system to educate the consumer with professional messaging that is reinforced by the credibility and influence of the Auto Manufacture’s using this state-of-the-art tool.” states Scott Biggs, CEO and founder of Assured Performance. "Collectively, our network can deliver a professional Certification message to 10 – 15 million consumers right through the certified shop’s lobby.”
eLOBBY is a revolutionary eMarketing tool that is integral to promoting the OEM Certification 2.0 - CRP Model. All automakers participating in the Assured Performance joint-effort certification program offer a series of consumer messages surrounding the value and importance of their OEM certification. Using eLOBBY, certified repair providers can display these OEM messages interlaced with their official certification signage. As part of the ongoing service provided by Advantego through their exclusive agreement with Assured Performance, shops can also add their own TV commercials, before and after pictures, consumer testimonials, and other consumer-facing information.