Sept. 11, 2015—PPG will be the exclusive paint sponsor of FenderBender Live for the fifth consecutive year, the company announced on Thursday. FenderBender Live is a one-stop industry source for news relating to the annual SEMA Show, which runs Nov. 3-6 at the Las Vegas Convention Center.
“We’re proud of the great relationship we have with FenderBender magazine and FenderBender Live,” said John Parran, PPG marketing director. “SEMA is an extremely popular and important event for collision industry professionals. If you want to know about industry trends, what’s happening with technology, new products or processes and who’s doing what, you have to have access to SEMA. If you can’t be there, then FenderBender Live keeps you informed. PPG will be exhibiting at SEMA, as we do every year, and helping FenderBender Live reach as many people as possible is something we are very happy to do.”
“We sincerely appreciate PPG’s sponsorship,” said Jake Weyer, editor of FenderBender magazine. “Knowing that one of the most successful and respected pillars of the industry is supporting us assures our collision repair colleagues that FenderBender Live will be there to deliver the information they want and need to stay informed.”
A theme at the conference was for Abra, CARSTAR, and Fix Auto USA stakeholders to use technology to improve the customer experience and reduce the strain on estimators.
