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Chief Launches Redesigned Website

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Sept. 10, 2014— Chief Automotive Technologies has redesigned its website to make it easier for collision repair professionals to find the equipment and information they search for, according to an announcement made by the company on Wednesday.

The new chiefautomotive.com features distinct and easily accessible sections for Chief, Elektron and Chief University, so users can quickly navigate between measuring/pulling equipment, vehicle repair data, welders, and training content.

“With this redesign, we have seamlessly integrated all segments of our collision repair equipment, specification data and training business,” says Bob Holland, director of collision in North and South America for Chief parent company Vehicle Service Group (VSG). “The website update makes it easier to find information about the wide variety of products and training we offer. The new site works better for our customers and does so while being more visually appealing.”

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