Running a Shop Leadership Sales+Marketing Strategy+Planning

CARSTAR launches California expansion strategy

Order Reprints

Jan. 16, 2012—CARSTAR Auto Body Repair Experts is launching an expansion effort in California and looking for body shop owners to join the national MSO network.

California has more than 5,000 body shops, offering an opportunity for the state’s collision repair shops as well as CARSTAR.

“There is a tremendous opportunity for body shop owners in the California marketplace, as the heavy traffic and enormous number of drivers create a constant need for quality collision repair,” said David Byers, CEO of CARSTAR, in a prepared statement. “But it’s a competitive environment, where store owners must meet strict environmental standards, manage insurance relationships and deliver high KPIs, drive sales and margin improvement on tight budgets and continually provide excellent auto body repairs.  These store owners are looking for the business services and resources that only CARSTAR can provide, and we’re looking forward to adding a select group of these shop owners to the CARSTAR Nation.”

CARSTAR explained that California shop owners who become franchisees can benefit from their management systems, 17 corporately managed DRP programs, and 44 corporately managed purchasing programs.

Related Articles

Chevrolet installs solar-powered charging stations at Volt dealerships

Service King seeks investment firm to fund expansion

Honda manager planning to write collision industry history

You must login or register in order to post a comment.