Feb. 14, 2022—To better assist shop owners with their business-building tactics Ratchet+Wrench has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.
How To Create Content For Different Purposes: Branding, Sales, And Retention — Inc.
Different parts of the sales funnel need different content types. Here's how to make them.
3 Tips to Follow When Pitching to Investors — Entrepreneur
Investors want to invest in people, and people come to life through stories.
3 Strategic Options to Deal with Inflation — Harvard Business Review
Instead of raising prices, consider bundling, repositioning your brand, or changing your pricing model.
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