May 5, 2010—PPG’s MVP Business Solutions team has launched a new web-based marketing tool to help shops develop targeted marketing lists.

The web portal will provide MVP collision centers and CertifiedFirst Network participants access to U.S. and Canadian business data as well as U.S. consumer material. Access to this information will allow users to develop targeted marketing lists to create direct mail, telemarketing and email campaigns.

PPG will host a series of webinars to demonstrate the new product. Visit ppgrefinish.com for more details.