Allstate to Retire Esurance

Allstate is retiring its Esurance brand and combining its remaining brands under a single business model.
Dec. 29, 2019

Dec. 29, 2019—Allstate is retiring its Esurance brand in order to lower costs and charge more competitive prices without reducing margins, reported Insurance Journal.

Consumers currently can separately access Allstate personal lines products through four channels: Allstate (exclusive agents), Encompass (independent agents) and Answer Financial and Esurance (online and call center). 

The auto and home insurance offerings now available by the various brands will be joined in a “circle of protection” that will include personal liability and life insurance, product protection plans and identity protection.

The Chicago Tribune reported the move is part of Allstate's "transformative growth plan" and an effort to streamline. 

Subscribe to our Newsletters

Latest in Latest News

Snap-on Diagnostics
Snap-on Tuesday Topic Training
Snap-on Diagnostics updated it’s Tuesday Topic Training schedule for July 1- September 23.
June 26, 2025
NABC/I-CAR
NABC/I-CAR Logo
I-CAR's support of the National Auto Body Council reflects its dedication to serving communities nationwide through programs including NABC Recycled Rides and NABC Recycled Rides...
June 26, 2025
NACAT/AVTECC
NACAT/AVTECC Logo
NACAT and AVTECC are developing a collaborative model to ensure that automotive educators keep pace with industry changes, actively lead them, and prepare students with the advanced...
June 26, 2025