Feb. 1, 2019—Apparent Insurance, announced their launch today as a new auto insurance company designed for parents by parents.

The company has been established to provide specialized coverage and services for parents at every stage of their lives.

Apparent Insurance offers tailored features, discounts and services that are relevant to parents with children of all ages, including car seat and stroller replacement, family-size car rental after an accident, a teen driver app, smart roadside assistance, student-away-at-school and good-grade discounts, plus at-home mechanic services.