Registration Open for ACC Annual Conference
Feb. 5, 2018— Early-bird registration is still available for the 2018 Automotive Communications Council (ACC) annual conference in Louisville, Ky.
Held at the Hyatt Regency Downtown Louisville, the ACC event takes place March 26-28, 2018. Featuring a Louisville-inspired "Marketing Perfecta" theme and agenda, the conference will be a unique gathering of marketing and communications professionals from the auto care industry.
The early-bird registration fee is $450 for ACC members, and $550 for non-members. After February 26, the conference fee will increase by $100. Membership in ACC, and conference attendance, is available to marketing and communication professionals at all levels throughout the auto care industry.
"Each year we have attendees with a wide range of backgrounds and experience who attend the conference," said Meagan Moody, ZF Aftermarket marketing communications manager and ACC president. "Each person who attends always finds value and refreshed after the conference, ready to go back to work and tackle a project in a new manner. The agenda is perfect for marketing and communications professionals at all levels of the Auto Care industry."
The event will feature marketing and communications content focused on digital best practices, emerging technologies, the always-popular shop owner panel, as well as marketing ideas that work in the real world. Networking opportunities will encourage interaction with marketing peers, and all events are inspired by Louisville's local culture and history.
Agenda highlights include presentations from 2017 Automotive Communications Awards Winners MAHLE Aftermarket and Autoshop Solutions presenting on their integrated B2B and B2C campaigns, as well as Laura Soave of Federal Mogul, who will speak about identifying the needs of your target market. Additional highlights include: Trevor Potter of PBL Strategy leading a session on 3 Trends that Could Destroy Your Brand; Kathryn Swan of Newcomm Media, discussing the differences between the Canadian and US automotive aftermarkets; J&L Marketing, presenting on micro-targeting through paid search and video. The agenda will also include the ACC's annual panel discussion with local shop owners, focusing on how aftermarket marketers can better support their needs.