6657347486c1d846aa2bba78 65e642b279a201001efcd329ati 2024 Tagline 4c 1500

Automotive Training Institute

705 Digital Drive Suite V
Linthicum, Maryland
USA
888-471-5800

More Info on Automotive Training Institute

6657347486c1d846aa2bba78 65e642b279a201001efcd329ati 2024 Tagline 4c 1500

About Automotive Training Institute

The Automotive Training Institute (ATI) is a leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada. Established in 1980, we’ve helped thousands of shop owners improve their businesses and their lives with proven, measurable and field-tested strategies and practices. ATI currently supports $7.9 billion in revenues of over 1,600 independent repair and body shops, their owners, service advisors and technicians.

Press Releases

The Automotive Training Institute (ATI) announced the launch of new apprenticeship training programs aimed at developing tech mentors and tech career seekers in general auto repair...
May 14, 2021
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The podcast, hosted by ATI Performance Coach Geoff Berman, will continue to feature industry experts from the automotive aftermarket industry.
Jan. 22, 2021

Videos

Exit Strategy
Do you know what your business is worth? Do you know what its value should be? Do you have a plan to get your business to its highest value? Do you have a transition plan for ...
Dec. 21, 2021

Articles

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KPIs
Some small businesses have survived on a checkbook operational analysis basis. But for a complete understanding of your business for long-term growth or sustainability, we must...
Jan. 23, 2023
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The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
At some point, you need to pull away from the day-to-day operation of the business. Who will be the person to provide you with that opportunity?
Aug. 4, 2022
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When you commit to setting goals the right way, you will be more likely to act to achieve them
April 1, 2022
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Employees leave managers, not shops. So are you making sure your managers are doing what they should to keep talent? We give you the steps here.
June 15, 2021
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Excuses for not addressing change are rarely acceptable. Avoid staying within your comfort zone. Break down these walls.
March 8, 2021
Focus solely on your duties as an owner
Feb. 15, 2021
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When you speak to your employees, your customers, or even your family members, are you making a conscious effort to be positive?
Dec. 15, 2020
Your role as owner, manager, or supervisor is to lead and manage your employees to do their work properly and efficiently, and achieve the goals and results you have set for the...
Oct. 19, 2020
This achievement comes just 30 months after the company announced their $1 billion dollar milestone at ATI’s 2018 SuperConference.
Oct. 12, 2020
Recognize that most people want to be the best at what they do, and it’s your job to provide them with the knowledge and tools to become just that.
Sept. 18, 2020

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Additional content from Automotive Training Institute

You can easily spend a fortune on Indeed or Zip Recruiter, but there are other, less expensive methods like Craigslist. I know what you are thinking when you hear the name Craigslist...
Aug. 14, 2020
Although it appears we're on the backend of the pandemic, I'm sure it will have a lasting effect on all of us and our industry for years to come. For better or for worse...
July 15, 2020
Four-day work weeks are being discussed in many companies, and the automotive repair industry is no different. Mike will share the benefits of offering a four-day work week along...
June 15, 2020
Are you looking for a solution that will increase your gross profit margin? If so, you're reading the right article.
May 15, 2020
When you have everything you need, and you continue to end up back at square one, chances are, you're missing effort.
April 15, 2020
When I ask shop owners what made them want to own their own shop, their big WHYs are almost always “I knew I could take better care of customers than the person I worked for.
Feb. 15, 2020
Customers are willing to pay more for a memorable experience.
Jan. 15, 2020