This Week in Business Strategies

    July 19, 2021

    This week's roundup discusses new marketing trends, paying for customer reviews, and the secrets of family businesses. 

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    July 19, 2021—To better assist shop owners with their business-building tactics FenderBender has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

    6 Marketing Trends to Prepare for in 2022 — Inc. 

    Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech and the fallout of regulatory changes.

    What to Know to Run a Successful Family Business — Entrepreneur

    What are the secrets to a successful family business?

    What Happens When Companies Pay Customers to Write Reviews? — Harvard Business Review  

    Does it lead to more positive reviews or will it backfire? 

    About the Author

    FenderBender Staff Reporters

    The FenderBender staff reporters have nearly four decades of combined journalism and collision repair experience.

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