Be Genuine
One of the first vehicles that H&V Collision donated went to a single mother who had been a victim of domestic violence. When Tanchyk went into the home, he realized that he needed to prove himself to the organization.
“It can seem strange for some people to have a stranger come in and offer to give you something,” Tanchyk says when describing this awakening experience. “It’s important to come off as genuine.”
By meeting with the recipient, listening, and sharing why H&V was interested in doing this, Tanchyk was able to earn trust. The recipient of that vehicle is now in the last stages of becoming a resident nurse.
Tanchyk’s advice is to show the organization that you are doing it for them, not to get something out of it.
Select the Recipient
If you’re working with an organization like Recycled Rides or the Make-A-Wish-Foundation, a recipient will have to be selected.
“We don’t just go into an organization and say, ‘Give us a vet,’” Tanchyk explains. “We get up close and personal.”
Meet the recipients. That way, it’s more personal when the actual giveaway takes place, Tanchyk says.
Partner Up
In order to get financial support for these events, it’s often necessary to get sponsors or create partnerships. Tanchyk says it’s much easier than it sounds.
“Think about it,” he says. “You’re already in partnerships with multiple people—vendors and suppliers. If you’re a good customer, ask if they’re willing to help.”
Involve Staff
In order for the goodwill to spread, it’s important that the entire staff of a shop is involved in one way or another. Tanchyk says that even though it’s an added time commitment, the staff at H&V Collision is always willing to help because the company has always been sincere about what it’s doing and has communicated the broader goal to its staff. Tanchyk adds that a passionate leader goes a long way.
Spread the Word
In order to raise money or donations, other people in the community need to know what’s going on. Whenever H&V Collision is involved in something, whether it’s a vehicle giveaway or Toys for Tots, Tanchyk reaches out. It’s important to get certain people there. Tanchyk advises inviting public organizations, the media, and reaching out to officials—like the mayor.
H&V also utilizes Facebook to get the word out. For instance, when the Marines dropped off the Toys for Tots donation box, H&V snapped a photo of Tanchyk and one of the Marines and shared it on Facebook, letting its followers know where they could drop off toys.
