In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.
Rick Sacha was nominated for the 2015 FenderBender Awards for his expertise in customer service and community involvement. Here are his tips for standing out from the competition.
Barry Stephens spends his days taking a step back from the day-to-day management while still remaining abreast of changes in the industry—all done by not letting doubters in the industry get him down.
Experience in the field isn’t always necessary, especially for front office and customer-facing jobs. Find out what’s important to you in someone that’s working with your customers and find ways to identify those skills in interviews
American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.
An expert from Southwest Airlines—renowned for its drive to satisfy customers—spoke with FenderBender on how to make customer service a high standard in your shop.
To help your shop retain its current customers and obtain future referrals, here are a few tips for building a customer-focused newsletter that’s sure to keep you remembered.
Killing two birds with one stone, Tyler Rook is recruiting kids from the local tech high school to aid in the tech shortage, but also stay involved with his community.
Whether it’s through traditional advertising or getting involved in the community, here are some effective ways to educate customers on OEM certifications.
The little things pay off in the end. What might not seem like a big deal to you may change someone’s day and cause him or her to spread the word about your customer service.
The traditional business model isn’t always the best option. If you’re looking for ways to cut costs and improve your operations, brainstorm different approaches and find how to reinvent your business.
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