In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.
Experience in the field isn’t always necessary, especially for front office and customer-facing jobs. Find out what’s important to you in someone that’s working with your customers and find ways to identify those skills in interviews
The traditional business model isn’t always the best option. If you’re looking for ways to cut costs and improve your operations, brainstorm different approaches and find how to reinvent your business.