Summer heats up with two new AAM point-of-sale promotions

The AAM Group recently launched two new retail Point-of-Sale promotions for the summer of 2008, including a Parts Pro Performance Centers marketing program built around 12 participating vendors' product lines. The promotion, the 2008 Parts Pro Power Sale, includes a Parts Pro Know's technical formulas counter mat, Power Sale poster, store merchandising aids and counterman's sales spiff, and has introduced a store merchandising incentive program worth up to $500.00. Each store was supplied with a graphics art CD containing product images, manufacturer's logos and promotional designs to be used in local market support. Professional radio ad scripts were supplied via internet download. The Parts Pro Power Sale launched July 1 and will continue through August 31.

Total Truck Centers has also launched a marketing program, known as the "Save Green Sale." The promotion includes a Total Truck Centers Tech counter mat that features vehicle profiles of current full size truck bed and cab configurations to assist in vehicle identification, Save Green store posters, store merchandising aids and a counterman's sales spiff, and has introduced a store merchandising incentive program worth up to $500.00. Each partcipating store  was supplied with a graphics art CD containing product images, manufacturer's logos and promotional designs to be used in local market support. Professional radio ad scripts were supplied via internet download. The Save Green Sale, counterman's incentive and store merchandising promotion was built around 10 participating vendors product lines. The Total Truck Centers Save Green Sale launched July 1 and will continue through August 31.

For more information about the AAM Group and these summer promotions, visit the group's Web site.