Having an online presence is a given in today's business world, but you don't necessarily need a website in order to sell. In fact, a majority of companies have static websites, but if they don't actively market their products, they could just be wasting their money.
Enter multi-platform e-commerce solution providers, companies that claim to level the playing field by enabling local companies to reach a global audience.
"It's going to become far more important for local businesses to be visible on the Internet," says Ken Powell, CEO of Atlanta-based Marketworks, who adds he's seen his customers triple their transaction value by leveraging products through an e-commerce platform.
Geared toward medium and small businesses, these e-commerce providers act as third parties to reach some of the leading online shopping sites, as well as help with inventory management and customer service. Some will even launch websites for your business.
Some providers charge flat fees, while others take a percentage of your online sales as payment.
Companies such as Marketworks can also infiltrate eBay, which is perhaps the world's largest digital storefront.
"EBay is our single largest partner," says Powell, who adds his company helps circulate more than $500 million worth of products on eBay.
Don't be fooled by the impression that selling just anything through eBay is a cakewalk, Powell warns. "It's easy for one person to sell one thing, but trying to sell thousands of things is overwhelming."
A simple online search can help find an e-commerce provider that's right for your business. The worst thing you can do is ignore this potentially vast revenue source.
