Car Care Council Women's Board (WB) announces 2011 Automotive Communications Award (ACA) winners

    Jan. 1, 2020
    The Car Care Council Women's Board (WB) is pleased to announce the winners of the 2011 Automotive Communications Awards (ACA). The recipients were honored during the Women's Board reception, which took place Tues., Nov. 1 at the Sands Expo Center dur
    The Car Care Council Women’s Board (WB) is pleased to announce the winners of the 2011 Automotive Communications Awards (ACA). The recipients were honored during the Women's Board reception, which took place Tues., Nov. 1 at the Sands Expo Center during AAPEX.

    The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year, the Women’s Board received a record 178 ACA entries.

    Business-to-Consumer Awards
    Television Commercial

      NASCAR Automotive Group

      Extreme Measures PSA
    Radio Commercial
      TRICO
      TRICO Brand Radio Spot
    Print/Electronic Ad
      NASCAR Automotive Group
      Extreme Measures
    Direct Mail Piece or Campaign/Newsletter
      New Pig Corporation
      Useless Sack of Grit
    Magazine Article
      VehicleMD
      Homonym Huddle
    Educational Article
      Tenneco Inc.
      Import Owners Have New Shock, Strut Options for Import Cars
    Video News Release
      AutoNetTV Media Inc.
      Fall Inspection
    Brochures, Booklets & Handouts
      Raybestos Brake and Chassis
      The Straight Story
    Special Promotions & Promotional Events
      Raybestos Brake and Chassis
      GTO Promotion
    Car Care Clinics
      ACDelco
      Marketing to Women
    Posters & Signage
      Federal-Mogul Corporation
      ANCO Wiper Blade Point-of-Sale Materials
    Public Relations Efforts
      Lauren Fix
      The Car Coach
    Website
      AutoNetTV Media Inc.
      NAPA Service Assistant Replicated Website
    Other – TV Segment
      Lauren Fix
      The Car Coach TV Show

     

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    Social Media Efforts

      3M
      Bond with Bondo® Sweepstakes
    Best Facebook Customization
      Armored AutoGroup
      Armor All Facebook Campaign
    Best QR Code Customization
      Robert Bosch LLC
      Bosch Mustang RTR Sweepstakes
    Best App for a Mobile Device
      Robert Bosch LLC
      Light ‘Em Up Dyno App
    Best Use of YouTube Video
      Robert Bosch LLC
      Storm Chasers - Observation
    Business-to-Business Awards
    Ad Campaign to Distribution/Retail
      Audience Robert Bosch LLC Bosch Spark Plugs - Lock
    Ad Campaign to Technician/Repair Audience
      WIX Filters
      ecoLAST Filters
    Ad – Best Use of Graphic
      Snap-on
      SOLUS Ultra “Neon”
    Ad – Best Use of Copy
      Beck/Arnley
      OE Fluid Ad
    Corporate Image Campaign
      Heri Automotive
      Corporate Image Campaign
    Co-op/partnering Campaign
      Tenneco Inc., Monroe Brakes & MAP
      In-Store Brakes Poster
    Training Materials
      Robert Bosch LLC
      Bosch Spark Plugs iPad Training App
    Magazine Article- Technical
      Mobile Air Conditioning Society (MACS) Worldwide
      Cooling Corner Volt Cooling Overview

     

    PAGE 3Newsletter to Customer/External Audience
      The University of the Aftermarket
      AftermarketIQ eNewsletter
    Logo Design/Usage
      Snap-on
      Torque it Up
    Website
      TRICO
    Merchandising
      Raybestos Brake and Chassis
      GTO-R Promotion
    Special Promotion and/or Promotional Event
      Snap-on
      Snap-on Franchisee Conference
    Packaging
      The Schaeffler Group USA Inc.
      NAPA Packaging Series
    Social Media Efforts
      Raybestos Brake and Chassis RaybestosGarage.com
    Best Blog
      Mobile Air Conditioning Society (MACS) Worldwide
    Best Facebook Customization
      Beck/Arnley
    Best Application of “Be Car Care Aware”
      Campaign/Logo Federated Auto Parts
      PSA Announcement for BCCA Campaign
    Best-in-Show Presented by the Automotive Communication Council (ACC)
      Best-in-Show (Business-to-Consumer), Best Facebook Customization
      Armored AutoGroup, Armor All Facebook Campaign
    Best-in-Show (Business-to-Business), Social Media Efforts
    Raybestos Brake and Chassis, RaybestosGarage.com “Show Us Your Wheels” Winner
      Jesselynn Harvey
      West Grove, Pa., Chester County Technical College High School
      “How I Keep my Car Running Smooth & Healthy”
      Video: www.youtube.com.

     

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    Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2011 sponsors include: SKF Automotive Division, Tenneco, Automotive Communication Council (ACC), N.A. Williams Company, Maximum Marketing Services, Mitchell 1, MOTOR Information Systems, Mobile Air Conditioning Society (MACS) Worldwide, Snap-on, Inc. and Timken Corporation.

    The Women’s Board is comprised of professional women and men, including company executives, service shop owners, service writers, motor sports figures, association executives and consultants, who are dedicated to informing female audiences about proper vehicle maintenance and safety, while encouraging young people to investigate automotive career choices.

    For more information, visit www.women.carcare.org or e- mail womensboard@ carcare.org.

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