Car Care Council Women's Board (WB) announces 2011 Automotive Communications Award (ACA) winners
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year, the Women’s Board received a record 178 ACA entries.
Business-to-Consumer Awards
Television Commercial
- NASCAR Automotive Group
Extreme Measures PSA
- TRICO
TRICO Brand Radio Spot
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NASCAR Automotive Group
Extreme Measures
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New Pig Corporation
Useless Sack of Grit
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VehicleMD
Homonym Huddle
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Tenneco Inc.
Import Owners Have New Shock, Strut Options for Import Cars
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AutoNetTV Media Inc.
Fall Inspection
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Raybestos Brake and Chassis
The Straight Story
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Raybestos Brake and Chassis
GTO Promotion
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ACDelco
Marketing to Women
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Federal-Mogul Corporation
ANCO Wiper Blade Point-of-Sale Materials
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Lauren Fix
The Car Coach
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AutoNetTV Media Inc.
NAPA Service Assistant Replicated Website
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Lauren Fix
The Car Coach TV Show
Social Media Efforts
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3M
Bond with Bondo® Sweepstakes
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Armored AutoGroup
Armor All Facebook Campaign
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Robert Bosch LLC
Bosch Mustang RTR Sweepstakes
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Robert Bosch LLC
Light ‘Em Up Dyno App
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Robert Bosch LLC
Storm Chasers - Observation
Ad Campaign to Distribution/Retail
- Audience
Robert Bosch LLC
Bosch Spark Plugs - Lock
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WIX Filters
ecoLAST Filters
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Snap-on
SOLUS Ultra “Neon”
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Beck/Arnley
OE Fluid Ad
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Heri Automotive
Corporate Image Campaign
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Tenneco Inc., Monroe Brakes & MAP
In-Store Brakes Poster
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Robert Bosch LLC
Bosch Spark Plugs iPad Training App
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Mobile Air Conditioning Society (MACS)
Worldwide
Cooling Corner Volt Cooling Overview
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The University of the Aftermarket
AftermarketIQ eNewsletter
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Snap-on
Torque it Up
- TRICO
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Raybestos Brake and Chassis
GTO-R Promotion
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Snap-on
Snap-on Franchisee Conference
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The Schaeffler Group USA Inc.
NAPA Packaging Series
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Raybestos Brake and Chassis
RaybestosGarage.com
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Mobile Air Conditioning Society (MACS) Worldwide
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Beck/Arnley
- Campaign/Logo
Federated Auto Parts
PSA Announcement for BCCA Campaign
- Best-in-Show (Business-to-Consumer), Best
Facebook Customization
Armored AutoGroup, Armor All Facebook Campaign
Raybestos Brake and Chassis, RaybestosGarage.com “Show Us Your Wheels” Winner
- Jesselynn Harvey
West Grove, Pa., Chester County Technical College High School
“How I Keep my Car Running Smooth & Healthy”
Video: www.youtube.com.
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2011 sponsors include: SKF Automotive Division, Tenneco, Automotive Communication Council (ACC), N.A. Williams Company, Maximum Marketing Services, Mitchell 1, MOTOR Information Systems, Mobile Air Conditioning Society (MACS) Worldwide, Snap-on, Inc. and Timken Corporation.
The Women’s Board is comprised of professional women and men, including company executives, service shop owners, service writers, motor sports figures, association executives and consultants, who are dedicated to informing female audiences about proper vehicle maintenance and safety, while encouraging young people to investigate automotive career choices.
For more information, visit www.women.carcare.org or e- mail womensboard@ carcare.org.