Car Care Council Women's Board (WB) announces 2011 Automotive Communications Award (ACA) winners

Jan. 1, 2020
The Car Care Council Women's Board (WB) is pleased to announce the winners of the 2011 Automotive Communications Awards (ACA). The recipients were honored during the Women's Board reception, which took place Tues., Nov. 1 at the Sands Expo Center dur
The Car Care Council Women’s Board (WB) is pleased to announce the winners of the 2011 Automotive Communications Awards (ACA). The recipients were honored during the Women's Board reception, which took place Tues., Nov. 1 at the Sands Expo Center during AAPEX.

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year, the Women’s Board received a record 178 ACA entries.

Business-to-Consumer Awards
Television Commercial

    NASCAR Automotive Group

    Extreme Measures PSA
Radio Commercial
    TRICO
    TRICO Brand Radio Spot
Print/Electronic Ad
    NASCAR Automotive Group
    Extreme Measures
Direct Mail Piece or Campaign/Newsletter
    New Pig Corporation
    Useless Sack of Grit
Magazine Article
    VehicleMD
    Homonym Huddle
Educational Article
    Tenneco Inc.
    Import Owners Have New Shock, Strut Options for Import Cars
Video News Release
    AutoNetTV Media Inc.
    Fall Inspection
Brochures, Booklets & Handouts
    Raybestos Brake and Chassis
    The Straight Story
Special Promotions & Promotional Events
    Raybestos Brake and Chassis
    GTO Promotion
Car Care Clinics
    ACDelco
    Marketing to Women
Posters & Signage
    Federal-Mogul Corporation
    ANCO Wiper Blade Point-of-Sale Materials
Public Relations Efforts
    Lauren Fix
    The Car Coach
Website
    AutoNetTV Media Inc.
    NAPA Service Assistant Replicated Website
Other – TV Segment
    Lauren Fix
    The Car Coach TV Show

 

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Social Media Efforts

    3M
    Bond with Bondo® Sweepstakes
Best Facebook Customization
    Armored AutoGroup
    Armor All Facebook Campaign
Best QR Code Customization
    Robert Bosch LLC
    Bosch Mustang RTR Sweepstakes
Best App for a Mobile Device
    Robert Bosch LLC
    Light ‘Em Up Dyno App
Best Use of YouTube Video
    Robert Bosch LLC
    Storm Chasers - Observation
Business-to-Business Awards
Ad Campaign to Distribution/Retail
    Audience Robert Bosch LLC Bosch Spark Plugs - Lock
Ad Campaign to Technician/Repair Audience
    WIX Filters
    ecoLAST Filters
Ad – Best Use of Graphic
    Snap-on
    SOLUS Ultra “Neon”
Ad – Best Use of Copy
    Beck/Arnley
    OE Fluid Ad
Corporate Image Campaign
    Heri Automotive
    Corporate Image Campaign
Co-op/partnering Campaign
    Tenneco Inc., Monroe Brakes & MAP
    In-Store Brakes Poster
Training Materials
    Robert Bosch LLC
    Bosch Spark Plugs iPad Training App
Magazine Article- Technical
    Mobile Air Conditioning Society (MACS) Worldwide
    Cooling Corner Volt Cooling Overview

 

PAGE 3Newsletter to Customer/External Audience
    The University of the Aftermarket
    AftermarketIQ eNewsletter
Logo Design/Usage
    Snap-on
    Torque it Up
Website
    TRICO
Merchandising
    Raybestos Brake and Chassis
    GTO-R Promotion
Special Promotion and/or Promotional Event
    Snap-on
    Snap-on Franchisee Conference
Packaging
    The Schaeffler Group USA Inc.
    NAPA Packaging Series
Social Media Efforts
    Raybestos Brake and Chassis RaybestosGarage.com
Best Blog
    Mobile Air Conditioning Society (MACS) Worldwide
Best Facebook Customization
    Beck/Arnley
Best Application of “Be Car Care Aware”
    Campaign/Logo Federated Auto Parts
    PSA Announcement for BCCA Campaign
Best-in-Show Presented by the Automotive Communication Council (ACC)
    Best-in-Show (Business-to-Consumer), Best Facebook Customization
    Armored AutoGroup, Armor All Facebook Campaign
Best-in-Show (Business-to-Business), Social Media Efforts
Raybestos Brake and Chassis, RaybestosGarage.com “Show Us Your Wheels” Winner
    Jesselynn Harvey
    West Grove, Pa., Chester County Technical College High School
    “How I Keep my Car Running Smooth & Healthy”
    Video: www.youtube.com.

 

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Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2011 sponsors include: SKF Automotive Division, Tenneco, Automotive Communication Council (ACC), N.A. Williams Company, Maximum Marketing Services, Mitchell 1, MOTOR Information Systems, Mobile Air Conditioning Society (MACS) Worldwide, Snap-on, Inc. and Timken Corporation.

The Women’s Board is comprised of professional women and men, including company executives, service shop owners, service writers, motor sports figures, association executives and consultants, who are dedicated to informing female audiences about proper vehicle maintenance and safety, while encouraging young people to investigate automotive career choices.

For more information, visit www.women.carcare.org or e- mail womensboard@ carcare.org.