The
Bosch Service program now has a
presence on
Facebook and
Twitter. The Bosch Service
network includes Bosch authorized shops that
have demonstrated they have specifically
trained personnel, approved diagnostic and
service equipment, good business practices,
clean and comfortable facilities and more.
More than 1,500 independent repair shops
throughout the United States and Canada and
some 14,000 shops worldwide are now
participating in this auto repair shop
evaluation and certification program first
developed by Bosch in 1921 and now celebrating
its 90th year worldwide and 25th year in North
America.
The new social media initiative on Facebook and
Twitter will allow Bosch to offer ‘followers’ special
discounts and other incentives through
participating shops in the Bosch Service
network. Most important, this new
communications vehicle will help motorists
easily locate an authorized Bosch Service shop
that specializes in the specific make and model
of their vehicle.
‘Followers’ on Facebook and Twitter will
receive timely tips on maintenance and service
of their vehicles. They can also comment on
the quality of service they’ve received at
authorized Bosch Service centers, ask
questions of other motorists and receive
answers to technical and diagnostic questions
from Bosch experts.
“We believe it is important to reach our
customers through the media they use the most,”
said Michael Lippman, Concept Manager for the
Bosch Car Service network. “With the huge
growth in the number of people using social
media for their informational needs, it became
apparent that we needed a strong presence
there. We look forward to providing our growing
network of motorists with interesting and
entertaining messaging that will help them keep
their vehicles running at their best,” he
said.
According to Lippman, “Bosch is widely known as
a leading supplier of engine management parts
and systems to vehicle manufacturers and the
replacement market, as well as a supplier of
cutting-edge diagnostic tools and equipment for
today’s complex vehicles.”
“We share our expertise with our Bosch Service
partners through extensive training programs,
both in the field and at our various training
facilities. We are able to assure that service
technicians in our Bosch Service-authorized
shops are familiar with, and skilled in
servicing the very latest in vehicle systems.
Motorists can be confident that they will
receive honest, capable, and professional
service at any Bosch Service Center,” Lippman
said.
Bosch is a proud supporter of the Automotive
Aftermarket Suppliers Association’s Know Your
Parts® education and awareness campaign. This
initiative promotes the importance of quality
brand name aftermarket parts backed by full
service suppliers, and its impact on delivering
reliable products to today’s motorists.
For more information visit: www.AASAKnowYourParts.org.
