The
Automotive Service Association (ASA) has
announced the renewal of its
CustomerLink Systems benefit offering
ASA members even more savings and
expanded products and services. Through the agreement,
ASA members will have special discounted pricing for
CustomerLink's new smrt 2.0™, which adds a variety of
Internet marketing tools to its existing line of shop
marketing services.
The smrt 2.0 marketing program automates the
gathering and publication of online customer reviews and
uses them to gain search engine relevance for CustomerLink’s clients. Smrt 2.0 also
includes automated posting to social media sites like
Facebook and Twitter, and monitors the Internet for
online conversations involving client businesses,
informing them when and where conversations are taking
place.
“Most shops don’t have the time, personnel
or expertise to keep up with ever-changing Internet
technologies and applications,” said Joe Gibson,
CustomerLink channel manager. “But with smrt 2.0, we can
help those shops aggregate the information that’s
already out there and use it to better communicate with
and market to their customers.”
As a longtime ASA-sponsored benefit provider, CustomerLink offers a complete suite of
direct mail, unlimited email, newsletters, websites and
automated social media and online reputation management
services that help independent automotive repair and
service centers get new customers and maximize profits
from existing customers.
“ASA is pleased to enhance our member
offering with CustomerLink. With an advancing electronic
marketing landscape, the association works diligently to
provide members with tools and solutions to further
their business success and increase customer awareness,”
said B.J. Johnson, ASA’s vice president of member
services.
CustomerLink will be conducting an
educational session at this year’s Congress of
Automotive Repair and Service (CARS). “We’re looking
forward to attending CARS this year, making new
connections within the industry, and sharing our
knowledge and experience in helping shop owners be more
successful,” said Gibson, who will speak about how new
technology is changing the marketing landscape for
service center owners and providing the tools they need
to compete with the dealerships and corporate
chains.
PAGE 2 Established in early 2000, CustomerLink is
the industry-leading provider of automated, results-
driven customer retention and acquisition marketing
programs powered by consumer research and demographic
technology in conjunction with satellite mapping, social
media and other technologies. To take advantage of this
member benefit, or to sign up today, call the ASA
membership department at (800) 272-7467, ext. 295, or
log in to ASA’s entire benefits portfolio in the ASA
Marketplace at www.ASA.bizunite.com.
For additional information about ASA,
including past news releases, go to www.ASAshop.org, or visit ASA’s
legislative Web site at www.TakingTheHill.com.
