If you’ve been debating changing your car, van or SUV’s
filters because of a slow economy, here’s your chance to
save.
Purolator, supplier of top quality automotive
filters to the North American aftermarket and OEMs is
offering four new promotional rebates that are designed
to keep money in your pocket.
What’s more, these rebates are available individually
for oil, air, as well cabin air filters making it
easier to choose the filter you need. Rebate forms are
available at www.purolatorautofilters.com under
the drop down menu “Promotions” and “Special
Offers.”
“With the summer travel season soon to be on us,
changing a vehicle’s filters should be on most vehicle
owners’ automotive to-do list before they head out on
the road,” said Chuck Kerrigan, Director of Marketing
for Purolator. “While fresh oil and air filters protect
a car’s engine from dust and dirt, a new cabin air
filter will protect the vehicle’s occupants from
breathing in air that is contaminated with roadside dust
pollen, soot and mold spores and even noxious gases and
odors (activated charcoal filters only).
Purolator’s four new rebate programs address all of
these needs,” Kerrigan said.
Purolator’s Pure As Gold (
oil and air filters) promotion program
offers motorists in the United States a $12 rebate on
the purchase of any
Purolator PureONE or Classic
oil filter plus any Purolator PureONE or
Classic air filter. In addition,
it also offers a ‘golden bonus’ sweepstakes chance to
win $500. This rebate is valid only on purchases made
between May 1, 2011 and September 30, 2011, at
participating retailers. Limit 2 filter rebates per
household address with a maximum payout of $24 per
household. The rebate forms are available from
participating retailers and also online at
www.purolatorautofilters.com.
Purolator has also introduced the oil filters
“METAL WARS” promotional campaign based on
the company’s filtration videos titled, “METAL WARS.”
These videos highlight the quality of the materials used
in the manufacture of Purolator PureONE and Classic oil
filters. While Purolator oil filters use steel end caps,
some competitors’ products use end caps made from
cardboard that can lead to leak paths allowing the dirty
oil to seep into the engine. The “METAL WARS” promotion
offers motorists a $3 mail-in-rebate on any Purolator
PureONE oil filter and a $1.50 mail-in-rebate on any
Purolator Classic oil filter purchased between April 3,
2011 and October 29, 2011. Limit 4 filter rebates per
household address with a maximum payout of $12 per
household. The rebate forms are available from
participating retailers and also online at
www.purolatorautofilters.com.
Purolator’s 2011 Air Filter Rebate Promotion
that runs between April 3, 2011 and October 29, 2011,
offers a $7 mail-in-rebate on any Purolator PureONE air
filter and a $5 mail-in-rebate on any Purolator Classic
air filter. A top quality air filter protects a car’s
engine from harmful particles that ultimately affect the
vehicle’s overall performance. Limit 2 filter rebates
per household address with a maximum payout of $14 per
household. The rebate forms are available from
participating retailers and also online at
www.purolatorautofilters.com.
Cabin air filters are designed to protect a
vehicle’s occupants from harmful contaminants that sneak
into a vehicle through the vents. Motorists who purchase
any Purolator BreatheEasy cabin air filters can receive
a $5 mail-in rebate on purchases made between April 3,
2011 and October 29, 2011. Limit 2 filter rebates per
household address with a maximum payout of $10 per
household. The rebate forms are available from
participating retailers and also online at
www.BreatheEasycabinfilters.com.
PAGE 2 “Whether motorists take their car to a professional
technician or prefer to work on it themselves, we
believe, that those who are planning a restful vacation
in this tight economy, will certainly benefit from the
savings while ensuring peace of mind this campaign
affords,” Kerrigan said.
“Although the 2011 promotional campaign targets do-it-
for me (DIFM) and do-it-yourself (DIY) motorists
encouraging them to ask their repair shops to install
Purolator filters at the time of service, or do it
themselves, it is expected to generate considerable
pull-though sales for automotive retailers and repair
shops, as well,” he said.
Purolator’s experience in automotive filters dates back
to 1923 when it invented the first automotive oil
filter. In fact, the company name Purolator is short for
“Pure Oil Later.” Purolator also invented the first full
flow oil filter in 1943 and the first spin on oil filter
in 1955.
Also, available to everyone are the Purolator PROs—a
team of experts who will answer any filter-related
question from anyone, free of charge, via personal e-
mail. Purolator PROs can be contacted through the
Purolator Web site at www.purolatorautofilters.com. The
Web site also includes a wealth of information on every
type of automotive filter, including online part number
look up.
Purolator is a proud supporter of the Automotive
Aftermarket Suppliers Association’s Know Your Parts®
education and awareness campaign. This initiative
promotes the importance of quality brand name
aftermarket parts backed by full service suppliers, and
its impact on delivering reliable products to today’s
motorists. For more information visit: wwwAASAKnowYourParts.org.
Purolator manufactures and supplies high quality
automotive filters to the North American aftermarket and
Original Equipment Manufacturers. Inventor of the
automotive oil filter in 1923, Purolator has, since
then, pioneered more than 40 'firsts' in the filtration
industry. In fact, the first automotive oil filter was
called a 'Purolator,' short for 'pure oil later.'
Currently, the Purolator brand has more than 2,000 part
numbers for automotive, light truck and heavy-duty
applications. Now part of the Bosch umbrella of
automotive aftermarket products within NAFTA,.
To learn more about Purolator Breathe Easy cabin air
filters, please visit www.BreatheEasycabinfilters.com.
