AUTOINC., the official publication of the Automotive Service
Association (ASA), recently selected its annual "Top 10
Automotive Repair Websites" honorees, which was published in
the magazine's January 2011 issue. Since its inception 13 years
ago, AUTOINC.'s annual Top 10 feature has been a guide to help
shop owners understand the capabilities of the Internet in the
automotive repair industry.
AUTOINC.’s Top 10 of 2011 includes (in alphabetical
order):
- Auburn Foreign & Domestic Complete Auto Service,
Auburn, Wash., www.auburnforeigncar.com
- Auto Pro To Call, Chapel Hill, N.C.,
www.autoprotocall.com
- Evergreen Autoworks, Mill Creek, Wash.,
www.evergreenautoworks.com
- Integrity Automotive Maintenance and Repair, Issaquah,
Wash., www.integrityautorepair.com
- Menke’s Automotive Repair, Newburgh, Ind.,
www.menkesauto.com
- Milstead Automotive, Spring, Texas,
www.milsteadautomotive.com
- Pfefferle Tire and Automotive Service, Fairfield &
Hamilton, Ohio, www.pfefferletire.com
- Precision Automotive Services, Spring, Texas,
www.carswellauto.com
- West Escondido Automotive, Escondido, Calif.,
www.westescondidoauto.com
- Sparks Computerized Car Care, Omaha, Neb.,
www.sparksccc.com
Each year, AUTOINC. judges review scores of website
submissions and narrow the field to what they consider to be
the best. The goal is to help other shops employ the Internet
as a powerful tool and show them how fellow shop owners use the
Web to improve productivity, enhance marketing programs and,
ultimately, increase their businesses’ bottom lines.
PAGE 2 Judges use set
guidelines and a scoring sheet to evaluate specific features of
each site uniformly. Sites are evaluated using the following
criteria:
- First impression
- Objective/purpose
- Visual design
- Innovation
- Appearance
- Credibility
- Navigation
- Interactivity
- Technical
- Encourages action
- Consumer friendliness
The entire feature, with more in-depth information about
each shop’s site, is available in the January 2011 issue of
AUTOINC. magazine, currently available online at
www.AutoInc.org. The AUTOINC. website also includes winners
from previous years.
The Automotive Service Association is the largest not-
for-profit trade association of its kind dedicated to and
governed by independent automotive service and repair
professionals. ASA serves an international membership base that
includes numerous affiliate, state and chapter groups from both
the mechanical and collision repair segments of the automotive
service industry. ASA’s headquarters is in Bedford,
Texas.
ASA advances professionalism and excellence in the
automotive repair industry through education, representation
and member services. For additional information about ASA,
including past news releases, go to www.ASAshop.org, or visit ASA’s legislative
website at www.TakingTheHill.com.
