Looking for a way to bolster your business in the new year?
The Car Care Council is urging shop owners to make a resolution
to conduct a community car care event during National Car Care
Month this year.
“Each year, $50 billion in vehicle maintenance and repairs go
unperformed. That’s a lot of service, repair and parts sales
sitting out there because so many consumers don’t know what
needs to be done to their vehicle and why it’s important,” said
Rich White, executive director, Car Care Council. “Hosting a
free and fun car care event during National Car Care Month in
April is an inexpensive and highly successful way to capture a
greater share of that potential new business.”
The Car Care Council has a free video available to give
distributors, repair shops and stores a “test drive” of
community car care events with vehicle inspections. Loaded with
footage of events in several states and candid testimonials
from industry professionals, the video shows and describes
specifically how car care events grow new business, increase
traffic, improve employee morale and demonstrate community good
will.
Shop and store owners on the video explain how the cost of
holding a car care event is minimal, compared to traditional
advertising and describe the tool kit of marketing, event
management and other resources available from the Car Care
Council. A point-of-sale kit is available that includes
consumer education brochures, posters, bay banners, mirror
hangers, vehicle inspection forms, an English/Spanish
countermat and the very popular Car Care Guide.
“Now is the perfect time to start thinking about how National
Car Care Month can help grow your business,” continued White.
“By choosing a date and determining the scope of the event now,
you’ll have plenty of time to make sure your event is a huge
success.”
For more information, visit www.carcare.org.
