The presentation will be held during the Council's Women's Board reception on Nov. 2 during Automotive Aftermarket Industry Week (AAIW) in Las Vegas.
Bridgestone Vice President Dan MacDonald says "we're committed to educating all drivers, especially new drivers, about driving safety," adding that "we're honored to receive this recognition for our efforts."
The Car Care Council Women's Board and the Automotive Communication Council annually salutes the efforts of companies that proactively provide automotive information to their customers throughout the year.Bridgestone is being honored for its public relations efforts surrounding its driver safety education programs, including Safety Scholars (safetyscholars.com), a web-based video scholarship contest, and Teens Drive Smart (teensdrivesmart.com), an online teen driver safety education resource. The company also supports general driver safety education through tiresafety.com and by serving as title sponsor of Driver's Edge, a hands-on driver education program for teen drivers.
"We believe that an educated consumer is a confident customer," says Vicky Condell, Bridgestone's director of public affairs "We are dedicated to bringing vehicle knowledge to drivers in communities both big and small."
Car Care Academy, launched nearly 40 years ago, teaches motorists how to save time and money by taking simple steps to keep their vehicles running newer, longer. The company has expanded the program beyond the free, in-person Car Care Academies into "a comprehensive, multi-faceted advocacy campaign dedicated to informing the public about proper vehicle maintenance and safety in a variety of venues," according to Condell.
For more information, visit www.bridgestone- firestone.com and www.carcare.org.
