No matter where your shop is located, your customer base probably is changing demographics. Latinos are making up more and more of vehicle owners, and a new partnership aims to make that segment even larger. ImpreMedia, an Hispanic online and print news and information company in the United States, has partnered with Zag, Inc. and Vast.com to create its first auto-buying program for the Hispanic market. The new online site to be called impreAutos, will enable consumers to shop for a new or used car online using the most advanced tools on the Internet today. It will be accessible from all of the websites of impreMedia publications. It will connect car shoppers in the cities impreMedia serves with dealers that have assigned Spanish-speaking representatives. With the new site, there will be even more drivers on the road for your shop to target. “Our goal is to provide a unique car-buying experience for the Hispanic consumer,” says Arturo Duran, CEO of impreMedia Digital. “The Zag platform helps facilitate the car buying process for the consumer, providing educational tools and eliminating the fear when buying a car. Our newspapers are trusted by the Hispanic communities they serve, and by partnering with Zag we can make buying a car fun and safe for our readers.” With Zag, impreMedia enhances the car-buying process for its customers by connecting them with certified dealers who offer upfront prices, guaranteed in writing – and guaranteed not to exceed the market average. The platform enables car buyers to shop for and configure a new vehicle online, and seamlessly integrate insurance and financing with new and used car purchases. “This is a huge opportunity to radically improve the car-buying process for a large segment of the Hispanic population,” says Scott Painter, Zag CEO. “Our mission, first and foremost, is to give car buyers a better experience and to use technology to more efficiently connect ready buyers with exceptional dealers. We’re thrilled to partner with impreMedia to bring this new approach to the Hispanic market.” To help consumers buy used cars, Zag partners with Vast.com. With more than 3.5 million used cars, Vast provides the broadest inventory available, along with a rich set of search and filter tools that make it easy for consumers to find the used car they are looking for. Through the agreement with impreMedia, Zag’s certified dealers gain a sales channel targeting the fast-growing and increasingly influential Hispanic population. ImpreMedia has 14 print publications and 12 online properties that reach 17 top U.S. Hispanic markets. The markets are home to 29.4 million Hispanics, representing 66 percent of the U.S. Hispanic population and $478 billion in Hispanic buying power. ImpreMedia has a combined distribution of 10 million consumers, and every month attracts 2.2 million unique online visitors and reaches 11 million adults (print and online). |