Dorman catalog introduces new OE solutions

Hundreds of new aftermarket offerings from Dorman Products have been introduced through distribution of the company?s spring guide to independent service dealers.
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HAGERSVILLE, Ontario, Canada -

Hundreds of new aftermarket offerings from Dorman Products have been introduced through distribution of the company’s spring guide to independent service dealers.

More than 825,000 Service Dealer Guides are in circulation throughout the industry, featuring product categories including Leaf Spring Shackle Kits, Diesel Repair Parts, Steering Shafts, Technician Trays and A/C Line Repair Kits, among others.

In circulation since 2003, the 24-page guide introduces new products to the Service Dealer and Do-It-Yourself markets. Available on www.DormanProducts.com, the guide was also distributed through the April edition of Aftermarket Business and the May MotorAge issue.

Dorman, an automotive aftermarket products and hardware supplier, aims to encourage service dealers to first turn to aftermarket suppliers, instead of OE dealers, for product offerings, while also increasing customer service.

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