Mitchell 1 releases update for Customer Retention Marketing (CRM) program

Jan. 1, 2020
An updated executive summary report and a new service indicator solution are two of the new features Mitchell 1 has added to its popular Customer Retention Marketing (CRM) program. The enhanced program includes several other new features and advanced

An updated executive summary report and a new service indicator solution are two of the new features Mitchell 1 has added to its popular Customer Retention Marketing (CRM) program. The enhanced program includes several other new features and advanced capabilities to give participating repair facilities the latest tools to meet all of their marketing needs.

Professional technicians using the program will benefit by:

  • An updated executive summary report to calculate the cost of parts and labor into their return on investment.
  • An updated customer visit report to track non-loyal vehicles.
  • A completely new customer sent report to update their mailing lists and follow up with non-respondents.
  • A new control group optional report to track “natural” response rates in their businesses.
  • An automated fleet exclusion to exclude fleet accounts automatically if they choose to use the feature.
  • A service indicator solution that allows for targeting European luxury vehicles such as BMW, Mini, Mercedes Benz, Jaguar, Range Rover and Porsche.

"We are very excited to include these new features and advanced capabilities in our CRM program, as they will allow shops to do even more to communicate with their current customers, target potential clients and compete with the dealerships," says Chris Arden, product manager for CRM. "The new program will put them at the next level of Customer Retention Marketing."

Mitchell 1's CRM program helps repair facilities increase their revenue and improve their customer loyalty. Participating shops are able to contact their patrons with professional, personalized reminders, in mail and e-mail form, when they are due for scheduled maintenance. The automated nature of the program allows CRM shops to reach their customers several times a year, with minimal time investment on their part. The CRM program was built specifically for the Mitchell 1 OnDemand 5 Manager program; therefore, contact preferences and vehicle information can be updated automatically without a need to call the company's Support Center.

For more information about Mitchell 1 or its CRM program, visit the company's Web site.