The Bottom Line:Brand denial: margin of error

Open my sock drawer and you?d see a couple rows of Gold Toes. I pay a little more for these socks so that I don?t have to endure droopy ankles a la Pistol Pete Marovich. That?s how your customers should feel about the parts you sell. Loyal, that is.
Jan. 1, 2020
Open my sock drawer and you

About the Author

Larry Silvey

Larry Silvey is a 26-year veteran of the aftermarket.

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