An estimated 39 percent of children living in the U.S. come from families with incomes below the poverty level, according to the National Center for Children in Poverty. Each year, thousands of these children face blustery, cold winters without coats, boots or even hats and gloves. But, people can lend a helping hand this year by participating in Merlin’s Snug Hugs for Kids™ Winter Clothing Drive.

Merlin 200,000 Mile Shops are encouraging individuals and groups to donate new and like-new children's winter outerwear and clothing for the annual drive.

Winter items that are needed most include new and like-new coats, boots, hats, mittens, gloves, scarves, sweaters, pants and socks sized to fit children ages newborn to 18 years old. Donations may be dropped off from Nov. 1 through Dec. 9 at Merlin 200,000 Mile Shops locations.

Now in its 18th year, Snug Hugs for Kids has collected and delivered more than 180 tons of usable clothing which benefits Merlin's charity partner, Children's Home + Aid, according to the company.

"This initiative is very near and dear to our hearts, and each year we are impressed by the donations from individuals and groups throughout the nation," says Frank Smola, president of the Merlin 200,000 Mile Shops chain. "For many children, these donations may determine whether or not they will have the proper clothing this winter, and with the public's generous donations, we can help these kids stay warm throughout the coldest months."

On Dec. 10, Merlin franchisees, employees and corporate staff will deliver the clothing to strategically located Children's Home + Aid Family Centers in Illinois and to their affiliates in Wisconsin.

For more information, visit www.childrenshomeandaid.org or www.merlins.com.