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Snap-on Business Solutions Inc. and OEConnection seek to simplify the process of getting parts from dealerships to independent repair shops.
The companies recently unveiled a collaborative solution designed to help franchised automotive dealerships sell mechanical replacement parts to independent repair facilities. The integrated solutions, RepairLink with MORE, will drastically simplify the process through which independent repair shops find, order, and receive replacement automotive parts from original equipment dealers in the U.S., according to a news release.
“To say that this solution comes at a critical time for the automotive industry would be an understatement,” says Mary Beth Siddons, president of Snap-on Business Solutions. “We at Snap-on and OEConnection are committed to and beyond excited by this opportunity to provide our partners in the automotive dealership space with the innovative, unprecedented tools they need to be able to sell more parts.”
RepairLink with MORE (Mechanical Original Replacement Equipment) is a single-source online sales channel through which independent repair facilities will be able to order genuine automotive parts from franchised dealerships for every vehicle they service. No such unified sales channel for original automotive parts exists today.
Charles Rotuno, President and Chief Executive Officer of OEConnection, says, “The automotive OE replacement parts industry faces increasingly tougher competition with aftermarket parts. The combination of RepairLink with MORE will help auto manufacturers and dealerships grow their parts businesses by dramatically enhancing the customer experience.”
In the U.S., OEConnection and Snap-on Business Solutions serve a combined footprint of more than 15,000 franchised automotive dealerships. In addition, Snap-on Inc. enjoys exceptional brand recognition in the independent repair community, and provides nearly half of the independent repair shops in the U.S. with service estimate and business management solutions through its Mitchell 1 business unit, the companies add.
RepairLink with MORE gives independent shops immediate access to current part pricing and availability through a robust, convenient e-commerce storefront. This service provides OEM quality parts data, including VIN filtering and technical illustrations, for every part they service. It also automates the ordering process and provides instant delivery updates.
By addressing the key factors of pricing, availability, ease of ordering, and delivery, RepairLink with MORE will immediately increase the capability of dealers to compete with aftermarket parts suppliers in the independent repair segment.
“RepairLink with MORE will make it much easier for independent shops to buy quality original parts,” says Ken Satz, product manager for Snap-on Business Solutions. “Right now, those shops only get about 20 percent of their parts from original equipment dealers. By eliminating the hassle of ordering by phone and by putting part availability right at the fingertips of independent shops, both they and their customers are certain to benefit.”
Mark Tomasetti, OEConnection’s vice president and General Manager for Collision and Mechanical Solutions added, “RepairLink with MORE is the kind of solution that can only come about when specific technological specializations are merged together. Integrating our own online electronic parts commerce technologies with the unique data reach and catalog creation expertise of our partners at Snap-on creates an unparalleled opportunity for automotive dealerships to sell more OE parts, streamline processes, increase profits and improve customer service even in these challenging economic climates.”
NADA 2009 marks the public revealing of RepairLink with MORE by Snap-on and OEConnection. Plans are in place to begin rolling the service out in select markets in May 2009.
