PPG Automotive Refinish has announced the CertifiedFirst® Network will launch a series of monthly Webinars to support collision center owners in their efforts to successfully market their collision centers to consumers and insurers. The Webinars are set to cover a wide range of topics designed to help develop business and customer relationships and capitalize on insurance company opportunities. Webinars are scheduled for the third Thursday of every month at 1 p.m. EST. Each Webinar will be led by industry specialists and run for approximately 45 minutes, followed by a 15-minute question and answer session. A total of six Webinars are scheduled. “We have seen great success for collision centers that have taken advantage of CertifiedFirst marketing tools,” says Paul Ong, manager, CertifiedFirst operations and marketing. “Webinar technology allows us to communicate with the entire CertifiedFirst Network value chain from PPG Sales and Distribution to our collision centers. The presentation topics will focus on effective ways for collision center managers to market their business and keep them up to date with industry trends as well as enhancements to our network programs.” Webinar dates and topics are:
• June 19 — The Precision Marketing Report: Using valuable and exclusive “Precision Marketing” data and demographic information profiling a shop’s local selling area • July 17 — CertifiedFirst Network Shop Credentials: Presenting CertifiedFirst Network shop capabilities to insurance agents and DRP managers • Aug. 21 — CertifiedFirst Network Custom Brochures: Using pre-designed templates to produce customer focused brochures AND Search Engine Optimization: Maximizing Web traffic to your Web site • Sept. 18 — CertifiedFirst Network Partnerships: Leveraging third party affiliations to provide value for network participants • Oct. 16 — Insurance Agent Databases and Newsletters: Building an insurance agent database and communicating with this valuable source of business Webinars are open to CertifiedFirst Network participants, PPG distributors and employees. For more information about the CertifiedFirst Network, call (440) 572-2800, visit www.certifiedfirst.com or visit the PPG Automotive Refinish Web site at www.ppgrefinish.com. | 
