COMPETITORS COULD be a big asset to finding sales leads for your business.
COMPETITORS COULD be a big asset to finding sales leads for your business.
According to the Automotive Parts Rebuilders Association (APRA), competitors may give you leads once they've given up on them, especially if they can make money by giving them to you.
The example used by APRA is a real estate agent looking for a business boost in her small, scenic town. She was running ads for retirement homes in big city newspapers, and took up a suggestion to contact rival agents. She offered to give a commission on sales she closed from these names.
In the end, what do you have to lose? Only your competitors can lose in this deal.
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Originally published by Modern Tire Dealer on Sep 4, 2024 | Written by Mike MangesTire dealers who aren't offering advanced driver assistance system (ADAS)
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