3M Automotive Aftermarket launched a new website, located at
3MCollision.com, which will allow users to more easily find
products, solution guides, how-to videos and related
projects.
“Automotive professionals are becoming more tech-savvy and
demand this information from their shops, home computers and
mobile devices. So we created a new site that will help users
in a way like never before,” said David Lee, e-Marketing
Manager for 3M. “The result is an improved overall
experience.”
The new website is designed to help
customers, jobbers, distributors and other professionals by
arranging products in a logical path by product number, task,
solution and quick technical information without having to
read the a significant amount of technical copy to find the
right product. The new 3MCollision.com
website enables a streamlined process of finding products and
solutions.
Whether users are searching for specific information or simply
clicking around the website, their journey is simplified
through product attributes and relevant categorization.
Throughout the site users will find helpful guidance to help
them find what they are looking for. The site is designed to
serve the needs of several audiences with different roles in
the industry, from novice to automotive expert, with helpful
content for each profile. For example, a user who needs a
definition of a solution can hover on it and a brief summary
will appear.
For more detailed information, they can click on it to
be taken to that product or solution section. All training
modules and videos are linked to products, simplifying the
accessibility and expanding awareness of 3M’s resources. A
complete video library is included on the site. With the new
design, 3M will also be able to showcase new products and
featured products more easily. Finding how-to videos for
projects and products will be easier than ever before, with
instructional videos on the products, a technical library and
more to allow professionals to not only find the right product
fast but will show how to use it properly.
The new website will provide sales professionals, jobbers and
distributors the ability service a wider network of collision
repair shops with the online product resources. With the
detailed information and rich support available on the site,
users can make educated, informed decisions independently,
saving time and money. The new 3MCollision.com website was
developed by a collaborative team with direct and detailed
input from sales representatives, technical service,
marketing, product develop and customers.
For more information, visit www.3M.com or follow @3MNews on Twitter.
3M is a trademark of 3M Company.
