Increasing a collision repair shop's cash pay business is a
great way to boost the bottom line and be less reliant on
insurer-driven revenue.
ABRN and BASF are sponsoring a free, one-hour webinar, "Building
Your Cash Pay Business" from noon to 1 p.m. Eastern time Oct.
26. Participants can register for this business-building
session by clicking on Building Your Cash Pay Business.
Thomas Hoerner, VisionPLUS program manager for BASF, and
Ken Scherping, chief operating officer at LaMettry's Collision,
will present strategies and proven tips on how to build cash pay
business. The webinar will be moderated by Bruce Adams, managing
editor for ABRN.
LaMettry's Collision is a multi-shop collision repair business
with six stores in the Minneapolis, Minn., metropolitan area.
LaMettry's is known for its ability to identify new business
opportunities and conduct plans of action to take advantage of
those opportunities. The company has built its cash pay business
to about 20 percent of total sales in the last few
years.
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The webinar will cover the customer pay market, customer pay
opportunities, marketing for customer pay, and tracking and
measuring your results.
"Ten years ago customer pay was less than 5 percent of total
sales at most collision repair centers," said Hoerner. "Today,
it's fairly common to see 20 percent to 25 percent of total
sales from customer pay."
Motorists taking high deductibles on their auto insurance
policies, the increasing average age of vehicles, and a concern
that filing a claim will increase insurance rates are some of
the reasons for the growth of customer pay business. The webinar
also will discuss the repair option of offering partial repairs
to restore vehicles to legal, safe and operational condition, an
alternative to the more common repair that returns a vehicle to
its 100 percent complete pre-loss condition.
Click on Building Your
Cash Pay Business to register for this free webinar.
