STRONGSVILLE, Ohio - Key owners and managers from PPG CertifiedFirst Network collision centers met at the Penske Racing facility in Mooresville, N.C. for a special Continuing Education Instructor Development Training session. The event focused on the value of marketing continuing education to insurance agents and introduced candidate instructors to the suite of industry-specific courses designed for CertifiedFirst Network shops. The course also prepared them to deliver dynamic and motivating classes to insurance professionals.
Ralph Ross, collision center manager at C.F. Collision in Santa Fe, N.M., noted “I now have the championship combination of CertifiedFirst Marketing Tools and Continuing Education Training to prepare me to race past the competition in my market.”
PPG Continuing Education Instructor Development Training is a two-day event designed to prepare anyone with collision industry experience to manage a successful insurance agent marketing campaign at an approved CertifiedFirst Network collision center. “We utilize state-of-the-art training techniques to help our customers quickly learn this unique marketing program that has the potential to make a dramatic difference in their overall agent communication plan,” commented Cheryl Senko, manager, Continuing Education and Network Training for the CertifiedFirst Network. “Bringing our students to the Penske Racing facility in Mooresville provides an exceptional example of motivational teamwork that drives excellence and value.”
The highlight of the training class was a special visit from the driver of the No. 12 Verizon Wireless Dodge, Justin Allgaier who noted, “Spending time with candidate instructors was a great learning experience because I realize we both have the same goal – to make it to victory lane.”
CertifiedFirst Network participants have several opportunities to become state-approved continuing education instructors this year. Scheduled training dates for 2009 include:
- Houston, Texas – May 18th – 19th
- Bloomington, Minn. – May 26th – 27th
- Detroit, Mich. – June 2nd – 3rd
- Dallas, Texas – September 8th – 9th
The Continuing Education for Insurers program is part of a suite of marketing tools available exclusively to
CertifiedFirst Network participants. Other network benefits include marketing and ad templates, precision marketing demographic and sales reports, quarterly agent newsletters and shop credential presentation material. For more information on the
CertifiedFirst Network, call the network hotline at 1-866-CERT-1ST (1-866-237-8178).
