New car sales strong in November, Edmunds.com says

“There were positive forces in the auto market in November, as more inventory was available and automakers began year-end holiday sales events. Deal-oriented messages work more effectively than ever before,” stated Edmunds.com Senior Analyst Jessica Caldwell. “While sales are strong now, we are still witnessing the deferred demand from the summer months, so we cannot expect this sales level to be considered the ‘new normal.’”

Edmunds.com Senior Analyst Ray Zhou, PhD, added, “In the last two years, Thanksgiving weekend brought higher auto sales than we typically see, probably due to the current economic environment and buyers’ bargain-hunting mentality.”