“There were positive forces in the auto market in November, as more inventory was available and automakers began year-end holiday sales events. Deal-oriented messages work more effectively than ever before,” stated Edmunds.com Senior Analyst Jessica Caldwell. “While sales are strong now, we are still witnessing the deferred demand from the summer months, so we cannot expect this sales level to be considered the ‘new normal.’”
Edmunds.com Senior Analyst Ray Zhou, PhD, added, “In the last two years, Thanksgiving weekend brought higher auto sales than we typically see, probably due to the current economic environment and buyers’ bargain-hunting mentality.”
Additional data on sales, market share and incentive spending can also be found in Edmunds.com’s Data Center.
Edmunds.com Inc. publishes Web sites designed to empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com launched in 1995. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go.
